Diane Hochman
I just followed a link from a forum and watched an excellent video by Diane Hochman. I am embarrassed to admit, this is the first time I’ve heard of Diane. Her message was simple and strong at the same time -
“It’s NOT about YOU”.
Funny… that’s exactly the way I see it and what I’ve been trying to practice and convey to all my online partners all this time… But then somewhere somehow I’ve slipped into this only too familiar online marketing groove where everyone screams at you, “Buy my stuff!!!”
Here’s another excellent, excellent video with a similar message that sounded even more powerful and compelling to me:
